HB released a statement saying that they have decided to end production but are keeping classics like Loop the Loop, Brunch, and IceBerger but not the beloved Choc Ice.

A petition was launched by Choc Ice lover Neil Cash who demanded it to be returned to production. Neil stated on the petition: “We are asking the people of Ireland to come together and make our voices known,” the petition says. “We want to keep the Choc Ice on the shelves (of the freezer).”

Well-known Irish TD Michael Healy Rae on Twitter responded to the ending of production and said: “Choc Ice are being discontinued, shocking what’s next? Is nothing sacred anymore? Did the greens do this?

Let’s hope the publicity and the uproar that this is causing may convince HB to not end the production of Choc Ice.