Before winning the Best-Not-For-Profit category at this year's World Public Relations and Communication Awards, the fundraising event was the only Irish PR entry to make the shortlist.

Charlie gained notoriety in 2021 after receiving a motor neurone disease diagnosis. He climbed Croagh Patrick to raise funds for Pieta and the Irish Motor Neurone Disease Association.

Although the campaign raised more than €3.6 million, the original fundraising target was €1 million.

Paul Allen of Paul Allen and Associates, a friend of Charlie's who works in public relations, submitted the 'Climb with Charlie' submission for the awards event.

The initiative's primary organiser and communications team was the PR company.

Earlier this month, at his Government Buildings office, the Taoiseach gave Charlie the trophy in recognition of his victory.

“Charlie has touched the lives of so many people in Ireland who followed his trusted news coverage over the years,” Varadkar remarked in reference to the campaign.

“He has contributed so much to our country and still does, bringing money and awareness to the Irish Motor Neurone Disease Association, Pieta, a mental health organisation, and promoting awareness of motor neuron disease.

“Congratulations on this well-deserved international award to Charlie, his wife Claire, their dog Tiger, and the entire team behind the wildly successful 'Climb with Charlie' campaign.”