This programme is a part of Oatly's most recent marketing, in which the top oat drink brand in the world has partnered with thirty small coffee shops across the city.

The free oat drinks made with Oatly Barista Edition will be served at Dublin's cafés to satisfy the tastes of Oatly enthusiasts and doubters alike.

Famous locations like Brother Hubbard, Two Boys Brew, Kaph, Hatch, and Art of Coffee will be among them. These oat-based coffees, which are made using Oatly Barista Edition, the most popular dairy substitute beverage in Ireland, will be served in environmentally friendly takeaway containers that have been specially developed.

The offer will be available to the first 100 patrons of each participating café ending on February 16th.

The Oatly Oatfinder tool provides access to a full list of partnering businesses.

The campaign is being launched at the same time as Feck-Oatly.com, a website where Oatly discusses questionable decisions made by the corporation, such as the divisive “It's Like Milk but Made for Humans” marketing campaign from the previous year. This expression is no longer acceptable in Ireland as a result of a complaint made to the ASAI by the National Dairy Council Ireland.

The goal of the Feck Oatly campaign was articulated by Michael Lee, Executive Creative Director of Oatly, who emphasised the company's dedication to openness.

He stated: “Creating a website detailing the 'missteps' we’ve made along the way to creating a more sustainable food system might seem like a risky thing to do, but we see it as an act of transparency because sometimes you have to understand the worst about an oat drink company before you can appreciate the best.”