About 180 people work for the Portadown, County Armagh-based firm, which specialises in "experiential interiors" for themed entertainment industries including hotels, cruise ships, and theme parks.

In 2025, the cruise ship is expected to depart for the Far East. The company's staff will outfit the new ship's dining and entertainment areas over the course of a year.

The firm stated that the rising popularity of themed and immersive entertainment venues aboard cruise ships is driving up demand for its services. To achieve the project deadlines, the company plans to employ 3D digital technology for both design and manufacture.

"Clients seeking to bring to life their imaginative concepts now see the Deluxe Group as a one-stop shop with our in-house design, joinery, and composites workshops pushing the boundaries of creative fabrication," stated Colm O'Farrell, executive chairman of Deluxe.