The watershed prohibition guarantees that alcohol advertising is prohibited during the day on television from 3 a.m. to 9 p.m. and on radio during the daily hours of 3 p.m. to 10 a.m.
After being passed into law, the new regulations take effect seven years later under Section 19 of the Public Health (Alcohol) Act 2018 (PHAA).
Protesters anticipate that the new policies will lessen children's exposure to alcohol marketing, which is thought to be a major factor in children's alcohol usage initiation.
According to Alcohol Action Ireland, Ireland continues to consume alcohol at a level 40% higher than HSE lower-risk recommendations, making the ban long overdue.
"Ireland is rightly praised internationally for its leadership in passing the PHAA, which is a suite of quite modest measures designed to provide some degree of protection from the tactics of an aggressive industry acting against the population's health through relentless marketing," said Dr Sheila Gilheany, CEO of Alcohol Action Ireland Alcohol consumption per capita has decreased by 10% since it was passed, which is a good thing, she continued.
"AAI and many others have strongly campaigned for years for its introduction," she said.
Despite the progress in putting the new alcohol advertising regulations into effect, Alcohol Action Ireland stated that not all of the PHAA's provisions had been put into effect.