Called the Ideas Engine, the tool represents a fresh, tech-forward approach to destination marketing in Ireland’s northwest.

Believed to be one of the first platforms of its kind developed by a local authority, the Ideas Engine creates personalised travel itineraries based on user preferences and travel dates. It was developed in partnership with the Department of Marketing, Tourism and Sports at ATU Sligo, where undergraduate students played a key role in researching and verifying tourism business and experiences across the county.

Cathaoirleach of Sligo County Council, Declan Bree, hailed the initiative as a “fantastic innovation” that will enhance the experience for both visitors and residents. He said the platform will drive attention and football to local businesses and attractions.

Accessible via www.sligo.ie, the AI tool draws from local data to recommend activities, festivals, events, and hospitality options. It features highlights such as the Sligo Folk Park, National Surf Centre, National Mountain Bike Centre, Lissadell House, and the Sligo Food Trail.

Tourism Officer Aidan McCormack praised ATU Sligo’s involvement, especially the guidance of Dr Mary McGuckin, noting the value the project added to students’ real-world experience. He added that tourism providers across the region have actively promoted the tool through booking confirmations, hotel websites, front desks, and in-room TV displays.

McCormack emphasised the Ideas Engine’s potential to offer visibility to all local tourism offerings. He noted it is just as useful for residents planning days out or entertaining guests as it is for international visitors discovering the region.