Established in 1983 by Dougie Coulter in the town of Co Antrim, Dougies Goodies is currently carried by several retailers throughout Northern Ireland.

Although a launch date has not been disclosed, it is anticipated that the new store located at 51–53 Fountain Street will open in the autumn of this year.

Dougies Goodies has been stepping up its social media presence and building a new cake factory in Ballymena during the past year, in addition to growing its footprint in Northern Ireland.


.Fans of Dougies' goods may have a baking experience at their main location on Fountain Street in Belfast in addition to having the opportunity to purchase one of their well-known treats.

"Every day we have customers travelling from Belfast to pick up their celebration cakes or sample our Goodies, so we simply had to bring Dougies Goodies to Belfast - it took us over 12 months to find the right location," Dougies Goodies Chief Cake Tester Frank Warwick said in reference to the opening.

"We're here to deliver a bakery that knows how to have funβ€”Belfast deserves it," he declared.

The company is organising a launch party where consumers will receive freebies and special delights.