During this time, 1.5 million pints of Guinness and Guinness 0.0 were enjoyed, and 102,000 individuals became certified pint-pouring experts through the Guinness Academy.

The Gravity Bar added a touch of romance with 12 proposals (all accepted) and hosted its oldest guest, a sprightly 98-year-old.

“This year, we proudly celebrated welcoming 25 million visitors since opening in 2000,” said Catherine Toolan, Managing Director of Diageo Irish Brand Homes. “This milestone reflects the world-class experience, innovation, and timeless appeal of the Guinness Storehouse, as well as the strength of Irish hospitality.”

Toolan continued: “Since our opening, the Storehouse has enchanted millions with its rich history, captivating storytelling, and dynamic exhibits, demonstrating the growing demand for cultural experiences that connect visitors with the essence of Guinness and Ireland.”

The Guinness Storehouse remains committed to delivering premium experiences, hosting cultural events featuring world-class and emerging Irish talent, and drawing in both international and local audiences.

Seasonal highlights included the St. Patrick’s Festival and Christmas celebrations, which featured a unique John Gilroy illustration displayed as a giant inflatable snake atop the Gravity Bar. Additionally, 1,000 locally crafted decorations within a 1 km radius brought festive cheer to the Storehouse.

The launch of an innovative Ingredients Floor further immersed guests in the Guinness brewing process, offering a deeper connection to the brand’s craftsmanship.

Looking ahead, the Guinness Storehouse is poised to embark on a bold new chapter. In 2025, the “Alive in 25” campaign will celebrate 265 years of Guinness history with a year-long series of cultural events and community initiatives brought to life across its seven floors.

The campaign kicked off on New Year’s Eve with a performance by Dublin-based folk quartet, The Scratch, outside the Storehouse. Their music, paired with vibrant, colorful projections, illuminated the Dublin skyline, offering a preview of what’s to come in 2025.

“Guinness Storehouse Alive in 25 is our way of creating a year of magic that captures the energy and dynamism of our visitors, community, and culture,” Toolan said.

Since its opening in 2000, the Guinness Storehouse has earned its place as one of Ireland’s top attractions, alongside the Cliffs of Moher and the Book of Kells.